Mar 26, 2026
By Marcia Robbins
EcoPlum Shines a Spotlight on its B Corp Suppliers: Bellroy from Down Under
It is B Corp Month and time to celebrate all B Corps and their positive environmental and social impact! This is the ninth profile in our blogpost series about our B Corp suppliers.
Bellroy didn’t set out to become just another accessories brand. The founders wanted to form a company with more depth to it, and consider its role in the world as a force for good. With travel and usability in mind, the brand launched in Australia and built its reputation first on slim wallets. It then expanded to a thoughtfully designed line of carry goods where performance and technology combine in the beauty of design.
The company now has over 100 employees, sells to retailers across the world, and directly connects with consumers in 150 countries. Bellroy also has a corporate gifting segment that customizes products with branding for business clients. Bellroy has created products for well-known companies like Google, Qantas, and Barneys (the once high-end fashion-forward New York City retailer). In 2019, the company sold its 2 millionth product.
What Inspired the Launch of Bellroy?
Bellroy began its business in 2009 in Melbourne, Australia, with a multidisciplinary team: Andrew Fallshaw, Hadrien Monloup, Lina Calabria, and Matthew Fallshaw.
As designers and engineers, the founders shared an interest in travel and wanted to address the problems that they observed seen with bulky, badly-designed wallets. Their first product line, launched in 2010 and featured slim wallets that reduced bulkiness without sacrificing functionality.
That led to rethinking the design of many everyday carry items and the basis for a broader product ecosystem of bags, tech accessories, and travel gear.
Innovative Design, Environmental and Societal Impact
Bellroy integrates sustainability directly into product design and its supply chain decisions. Key initiatives include:
- Responsible Materials. Using recycled fabrics, plastics, and industrial waste, alongside efforts to develop next-generation biomaterials
- Sustainable Durability. Designing products to last longer, reducing the replacement cycle and overall consumption
- Ethical Sourcing. Continuous improvement in leather sourcing and supplier standards to reduce environmental harm
The company also focuses on social responsibility through fair labor practices, community engagement, and supply chain transparency.
What Makes Bellroy Unique?
Differentiation at Bellroy rests at the intersection of design, usability, and ethics:
- Design-led innovation. The company applies industrial design thinking to everyday items, reengineering them for efficiency and minimalism.
- “Carry optimization” philosophy. Products are built to improve how users organize and access essentials, not just how they store them.
- Material innovation. Ongoing experimentation with sustainable and high-performance materials sets Bellroy apart from traditional accessories brands.
- Global yet purpose-driven. Despite scaling to serve customers in 150 countries, Bellroy has maintained a mission-centric operating model.
The company’s blend of thoughtful design and responsible production distinguishes it in the global marketplace and results in premium products valued by its customers.
The Bellroy Mission and Measures of Success
The mission seems clear for Bellroy. The company wants to use business as a force for good, help the world to carry better, and enable people to move through the world with ease.
Simply put, the company creates products designed to improve everyday life and seeks better ways to do things.
B Corp Certified
Bellroy became a Certified B Corporation (B Corp) in August 2015, formalizing its commitment to be a “force for good” and to demonstrate clear accountability. Last year, in the company’s “Good Business Update”, Bellroy stated that B Corp certification gave it a credible framework to measure its impact, sharpen its focus, and stay on track.
In 2025, Bellroy achieved its fourth B Corp certification (renewed every three years), with their highest B Impact Score yet of 96.9. A company needs to earn an 80 score to qualify for certification and the global median for companies that take the B Corp Assessment is 50.9.
The progress Bellroy has made reflects the company’s success in delivering stronger supplier standards, enhanced employee wellbeing initiatives, and better tracking and measuring of their environmental impact. For more about the company’s B Corp status, read here.
The Bellroy Values Chain: Giving Back
The company’s values are integrated into every facet of its operations. Bellroy calls its approach the Stewardship Loop, which balances the needs and consequences for people, animals, and the planet in its decision-making. They focus on and search for solutions that work for all three.
Bellroy carefully considers its materials landscape from bio-based materials, new waste streams, packaging, and designing for replaceability. Overall, they support the development of materials that offer their customers more sustainable ways to carry.
Bellroy in the EcoPlum Sustainable Swag® Line
Bellroy Classic Weekend 45L Duffel
Bellroy represents a new generation of brands focused on balancing profit with responsibility while designing to solve problems and provide excellence in all their products.
And so EcoPlum salutes Bellroy and its innovative carry products.
Editors’ Note:
EcoPlum is a B Corporation and distributor of sustainable promotional products, including the featured products by Bellroy.
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