Jun 12, 2017
By Samantha Jakuboski

Global Game Jam
(via Flickr) and available for use under the CC license.
With recent news that the United States is pulling out of the Paris
Accord, it is more important than ever for businesses and other leaders to
take charge of the fight against climate change and deliver concrete
emissions reductions. As of Monday, June 5th, 902 businesses and investors, and 183 colleges and
universities, from 125 cities committed to continue to ensure the
U.S. remains a global leader in reducing carbon emissions. These signatories
represent $6.2 trillion of the U.S. economy.
However, overall, the initiatives implemented by businesses so far
have been modest at most, and are not strict enough to prevent the 2°C
increase in global temperature from preindustrial levels that the 2015
Paris Agreement warns against.
According to a 2014 McKinsey Global Survey, only 36% of CEOs rank
sustainability in their top three priorities, with just 20% of the
2,634 surveyed leaders committed to aggressive sustainability initiatives.
Of the CEOs that were the most committed to green practices, dubbed the
"sustainability leaders," 51% were privy to the financial
benefits that sustainable initiatives could bring to their company
(compared to just 18% of their peers). In other words, they
had a greater understanding of climate change and risk
(albeit financially).
I, therefore, argue that we can increase the number of
sustainability leaders by educating students—our future CEOs—on the
environmental, social, and economic
implications of climate change. Once equipped with this
comprehensive knowledge, they will be able to recognize and
quantify climate risk, and be driven to launch sustainable business
practices at their firms.
Climate Risk
In my Pay Up, Millenials post, I wrote about the economic
costs of climate change to Generation Y due to increased tax bills and the
costs of slowed economic growth. While I want to think that people care about
climate change because of its harmful effects on weather, wildlife, and the
well-being of their children and grandchildren, sometimes you simply have to
pull out the dollar signs to really wake someone up to the realities of the
issue at hand.
The Risky Business Report, commissioned in part by Mayor
Bloomberg, takes the same approach— quantifying the economic consequences
of climate change. The report projected that the average American can
experience close to two months of days over 95°F by 2050—three times the
average temperature throughout the last thirty years. Such heat stress results
in decreased labor productivity for businesses.
The report also projected that, as a result of rising sea levels, $106
billion worth of coastal infrastructure can be underwater by 2050. With the
gross domestic product (GDP) of many regions of the United States largely
dependent on coastal businesses, this represents a huge financial risk for
individual companies and the overall economy.
While 2050 may seem a ways off, many businesses are already experiencing
the effects of climate change through extreme weather. In 2012, Superstorm Sandy flooded 23,400 New York businesses and
left an additional 70,000 business that were outside the flood
zone without power. More recently, in April 2017, over 100 factories in Dongguan, China were flooded and
their inventory destroyed after excessive rainfall.
Expanding the Role of Business Schools
Luckily, management has the ability to help mitigate
climate risk through the reduction of carbon emissions. But, many are not
taking the rigorous steps needed.
And the question is, "why?"
Perceived financial costs may be a barrier to change, but I believe
that one of the greatest impediments is a lack of understanding.
The first step in enacting change is education; before leaders can
devise sustainable business plans, they must first understand the
global phenomenon, the risks it poses, and the options available to create more
sustainable firms. As a result, it is the duty of business schools to prepare
the next generation of leaders to acknowledge and fight against climate change
by offering sustainable business programs.
The development of such programs, however, has been slow. The word ‘sustainability,’ as it relates
to the idea of preventing natural resource depletion, has started to
gain ground in the vernacular of the 1970s-80s. As a result, the field is
relatively new. Business schools are still trying to design courses and
programs accordingly, hire professors with the relevant expertise, and
find ways to create a more multidisciplinary approach by relating
the material from the sustainability courses to that of other
business classes.
In spite of these efforts, Nancy Landrum, Professor of Sustainable
Business Management at Loyola University, argues that business schools
are failing their students. Landrum's analysis of
introductory business sustainability courses found that the intro courses
surveyed were mainly electives, rather than mandatory core classes, and that
many business schools did not offer any degree on the subject.
Landrum's analysis also found that there was only a 20% overlap in
assigned readings between intro courses of the surveyed business schools. This
shows the lack of a clear common view among business schools as to
what should be taught in these classes.
Lastly, of the intro class assigned readings surveyed, 55% took a “weak
sustainability position." In other
words, they advocated for modest, gradual changes, rather than
the aggressive sustainable business policies needed to truly mitigate
climate risk. As Landrum writes, such humble approaches are "a far cry
from what science tells us is needed."
Based on these results, it could be recommended that business schools:
·
Include a sustainable business course in the core curriculum
·
Offer more degree options in sustainable business
·
Create some standardization by collaborating with other business
schools to agree on readings and core learning objectives that
students should take away from their intro and upper-level sustainable business
classes
·
Assign readings that take a more aggressive stance on climate
change in order to stress the need to act with rigor and immediacy
Corporate Social Responsibility
Once a leader is equipped with a comprehensive understanding of
climate change and trained in sustainable business practices, it is their
corporate social responsibility to use that information to make smart
decisions and protect their businesses against climate risk.
We have the knowledge to create more
prosperous and sustainable businesses.
We just have to share it.
Author Bio:
Samantha is a rising senior at Barnard College, Columbia University. She
hopes that through blogging, she can help change the way people view their
actions in relation to the earth, encouraging them to lead more
eco-friendly lives.