NEW YORK, NY, May 2, 2023—EcoPlum®, a sustainable promotional products
company, announces today an update and relaunch of its visual identity to
propel the company forward in its mission to deliver high-quality, unique, and eco-friendly
branded merchandise with unmatched service. The “brand” new look features a refreshed
bold logo, completely new redesigned website with added features, and
hundreds of additional products.
EcoPlum is a certified B Corporation, meeting high standards for
social and environmental impact. The company created the Sustainable Swag® line of
environmentally-sound alternatives to conventional promotional products with a
goal of reducing plastic and other harmful waste in ending up in landfills and
oceans.
EcoPlum introduces its reimagined logo with a clear, modern,
straightforward visual style in updated shades of pure purple and spring green.
This logo now reflects the company’s core values visually, matching a strong,
growing, transformative, and energetic woman-owned enterprise with a bold
environmental vision to break new ground and move the $24 billion promotional
products industry towards a more sustainable future.
The company name, EcoPlum, is represented symbolically by the
entwined leaf and plum. The branding has been distilled and streamlined into
two equal symbiotic parts in the new logo. The green Eco and leaf embody renewal
and the company’s environmental commitment and the pure purple in the Plum and plum
motif stand for its premium plum offering of sustainable promotional products.
The plum encompasses innovation and style, usefulness and function, and
Sustainability. Meet Style®. The Cambridge Dictionary
defines plum simply as “something very good and worth having.”
Gia
Machlin, EcoPlum President & CEO said:
“We have been
building this complete refresh of our brand identity for the past year, and our
hope is that the contemporary redesign of our logo and website showcase our
commitment to lead the promotional products industry into a sunny and eco-friendly
future, free of wasteful and harmful products!”
The
rebranding and new look also includes today’s launch of the company’s transformed
business-to-business website at ecoplum.com and a more seamless backend
infrastructure.
Numerous
features have been introduced to enhance customer service and the purchasing experience
for potential and current clients—companies, universities, social enterprises,
and other organizations. A complete integration of CRM (customer relationship
management), ordering, artwork approval, and automatic price updates has been
implemented to speed up many processes that were manual before, especially
critical as the company continues to grow. As a result, EcoPlum client service
professionals will be able to continue highly personalized customer service focused
more on advisory services and developing branded marketing solutions for their
clients.
With
the public-facing website, every single page has been redesigned and
implemented with updated information and functionality for improved quote
requests and product inquiries. Promotional products clients will now be able
to survey products more easily, assemble multiple products, and build quotes
with more pricing transparency directly on the website before consulting an
EcoPlum team member.
EcoPlum
has also added hundreds of environmentally friendly promotional products to its
Sustainable Swag® merchandise line, increasing
its selection 100% from the phased-out website. Some of the latest products
include Grosche
Espresso Makers;
recycled waist packs from well-known brands like Osprey and Igloo; and phone stands from recycled chop sticks. EcoPlum has increased its
apparel lines with an assortment of popular shirts, jackets, caps, socks—all
sustainably produced. Plus, the company added a variety of choices to its
popular bags and drinkware offerings.
EcoPlum
will introduce its refreshed branding throughout its communications platform
including the new business website, print materials, videos, social media, and
advertising. Over the next month, EcoPlum will continue its transformation and
transition via a “live beta” launch operation with daily testing, updates,
improvements, and continual addition of more products to its website. Recently
added products will be featured in its email distributions and on its various
social media platforms. Any questions or comments about the features or
functionality may be submitted to info@ecoplum.com
About EcoPlum
EcoPlum Business Gifts offers branded marketing solutions with
its Sustainable Swag® line of promotional products. EcoPlum curates
best-in-class, eco-friendly gift items and customizes them for clients with
their logos, taglines, or messages. We help companies make responsible choices
on their branded gifts – a visible symbol of their values – with a goal of
reducing plastic and harmful waste in our landfills and oceans. EcoPlum uses
rigorous standards for ecological and social sustainability. Transparency is
essential. Product sourcing criteria include USDA organic, fair trade, biodegradable,
renewable, recycled, reusable, women/minority-owned, Made-in-the-USA,
handcrafted or artisan, and third-party eco-labels. We also give preference to
certified B Corporations (B Corps), women/minority-owned enterprises, and Fair
Labor Association (FLA) companies.
EcoPlum
is a certified B Corp, WBENC (Women’s Business Enterprise National Council)
women-owned business enterprise, and Green America Gold Business. The company
is a member of ASBN (American Sustainable Business Network), AASHE (Association
for the Advancement of Sustainability in Higher Education), FLA (Fair Labor
Association), PPC (Plastic Pollution Coalition), and ASI (Advertising Specialty
Institute).
Sustainable Swag® solutions at EcoPlum.com, https://ecoplum.com. For more information: info(at)ecoplum(dot)com, Facebook
at https://www.facebook.com/EcoPlum, LinkedIn at https://www.linkedin.com/company/ecoplum,
The EcoPlum Biz Blog, Twitter via @ecoplum, and Instagram via @ecoplum.
Contact:
Marcia Robbins
ecoplum.com
1-888-730-9990 Ext. 3
marcia@ecoplum.com
Gia Machlin
ecoplum.com
1-888-730-9990 Ext. 1
gia@ecoplum.com